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What is SEO in Healthcare?


SEO In Healthcare


Marketing your functional medicine office can be a bit overwhelming, and sometimes just plain hard if you do not know what you are doing. You may know that in healthcare, SEO can help your practice and increase your search engine rankings, But how can that help your office, and is it really worth the effort for you to put money and time into it?

What is Healthcare SEO?

SEO stands for search engine optimization and is used to optimize your functional medicine office for search engines such as Google and Bing. When it comes to your practice, you want someone to type in functional medicine and find your practice and office; you want to be the first name on the list for your specialty and area.

Proven SEO techniques can get your name at the top of the list, and we can help. Many business owners associate SEO with keyword optimization, which is important, but you have to stay away from keyword stuffing. Google wants natural, readable, and informative content on websites. While SEO is a lot of work, it has countless benefits also. 

 Some other key points of healthcare SEO are:

  • Setting up your business on Google My Business, Bing Places, and Yahoo Local
  • Using natural targeted keywords in the content
  • Optimized URL for pages
  • Backlinks from other pages
  • Consistent quality content on your website

Top of Search Engines

Your functional medicine office would use targeted healthcare SEO to gain rankings with the top search engines. If you have a solid strategy, potential patients will find you based on your target keyword in their organic search. You can do this by having target keywords, a complete Google My Business profile, optimizing meta descriptions tags, and so much more.

Important Term Ranks

The goal of your SEO is to let Google know what primary services you offer and start ranking for those. When your SEO strategy is done correctly, you can start ranking for terms that potential clients are actually searching for and using, which has something to do with your practice.

Helps Establish Trust

Your SEO will also help you establish trust and some authority in your location. In general, people and potential patients will trust that the first Google search is a reputable source of information. If Google has you first, this typically means you have well-written content and are informative for people.

One way to keep your high rankings and keep trust is to have consistently high-quality content published on your website. This helps you gain confidence and authority in your area of expertise.

Helps People

In some ways, the higher you rank in healthcare, SEO helps people. Over 85% of people in the United States have used the internet for information about their health. They want to know treatment options, where they can go, why they have these symptoms, and how to manage them. They also tend to look for a doctor in their area and when they need to see that doctor. 

If you can provide an answer to all these questions on your website, you have assisted them in getting the help they want and need. Ranking well in the search engines with quality content should make you happy knowing you are helping patients even if they do not seek your services right then. 

For More Information on Healthcare SEO

Our team at functional medicine SEO would love to talk more to you about your function medicine website. We can help you gain traffic and more patients with our strategies. Contact us today for a free strategy session where we can analyze your website SEO and give you ideas on how to improve. We work with practices all over the United States and would love to work with you.