Google My Business has continued to make updates and changes that will allow your functional medicine practice to get new leads. Here at Functional Medicine SEO, our team of experts optimizes doctor’s listings in order to increase their calls and clicks to the website. If you are offering local services, investing in your GMB is very important.
Here are a few ways that this free listing can bring your practice new leads:
Your Google My Business listing feeds directly into your maps listing; meaning, when you optimize your GMB, it helps your maps listing increase in rankings. By completely filling out your information, designating hours, and adding images, your GMB listing will gain traction. When it does, your maps listing will also move up in position.
On your listing, you have the ability to add a link to your website. We recommend that you send people to your home page so they can see all that you offer.
If you don’t have a website already, you can actually create a basic free website through GMB. The free website is a very simple landing page with little customizations, but it is a good option for those that don’t currently have a website.
Recently, Google created a place on the listing for you to add your telehealth links. If you are implementing telemedicine in your practice, make sure you create a specific landing page for the service. You will add that URL in the field called “virtual care link”.
Also, you have the option to add other specific links to your website. If you have an appointment page, you can add the URL to the “appointment link” section. There’s also a place to post your COVID-19 update. If you’ve published a page or post on your site, Google may automatically grab the information and put it in the listing. But you should check it out to be sure.
One of the best things about the GMB listing is that there is a call now button for potential patients to contact you immediately. Many people use this option rather than going to the website first. That’s why it is important that you track the calls coming in through your listing.
As you can see below, one of our clients receives a large number of calls through their GMB listing. We added call tracking to it in order to help them with patient follow-up. The call tracking can record the calls so the practitioner or office manager can go in and listen to the outcome of the call. It’s also a good way to train your front desk on handling new patient calls.
Here at Functional Medicine SEO, our team works to optimize your listing so that it increases in visibility. With our strategy, your listing can increase in rankings on Google maps and show up for potential patients in Google Search.
Get in touch with us today with any questions you have. We’d love to have you sign up for our complimentary strategy session. One of our experts will review your site and go over the SEO we see and share ways we can strengthen it. We look forward to working with you!