Content is a large part of SEO and it’s important that you are constantly adding relevant information to your functional medicine website. This can be in the form of symptoms pages, modalities, blogs, or city pages. One thing that is important when it comes to blogging or creating new content is to create topic clusters.
What Are Topic Clusters?
This is a group of pages that are linked together and talk about different areas that have to do with the same topic. So, think of it as a series. You would have one main post that provides you with a general idea of what you want to discuss. This page will link to the expanded posts you create for each point.
How We Create Topic Clusters For Our Practitioners
We often do this for our practitioners when we create a “conditions we treat” page. This would be the core page that has a broad overview of all of the conditions that their patients deal with. Then, we create a page for each and every condition with a specific look at the condition and symptoms. Once the page is created for the specific symptom, it’s linked back to the main conditions page.
Another common way to create a topic cluster would be in blog form. For example, if you are a practitioner that works with patients that deal with auto-immune conditions, your pillar post will outline what auto-immune conditions are and list out the top conditions you work with. Then, you’d create a separate blog post for every auto-immune disorder you mentioned in your article.
Why Topic Clusters Are Important
Here are the top reasons you should consider doing this as part of your content strategy:
1. Patient Education
Your number 1 priority should always be your patients and helping them to be educated about their health. Creating topic clusters is a good way to educate your patients about complex topics. When you create a pillar page and then link to the other, more in-depth pages, it helps them to easily navigate to the information they are looking for.
2. Internal Link Building
Internal linking is an important part of your SEO strategy. Just like any part of link building, you want to make sure you are linking to relevant pages on your site. When you write content that is intentionally meant to link to other pages, it creates the natural links you need for SEO.
3. Keyword Rankings
Structuring your content into topic clusters strengthens your keyword rankings. Each page you write has the ability to show up in search results for the keywords you are writing about. A single page on your site can only rank for a limited number of keywords and they are usually related. That’s why it is best to create specific pages for conditions you treat, symptoms your patients experience, and modalities you use in your office.
When you are writing a lot of information about a specific topic and link it to each other, it can help Google to see you as an authority on the subject.
Contact us Today For SEO Services
Here at Functional Medicine SEO, we work with practitioners to increase their organic traffic and leads. Our experts work with you specifically to target the search terms your potential patients are looking for. Get in touch with us today for a free strategy session. We’ll be happy to schedule a time to talk with you.