As a functional medicine practice, optimizing online visibility is essential to drive traffic to your website so more patients can find you. The team at Functional Medicine SEO understands the struggle of managing your website and a medical practice. So, we put together the top three SEO strategies to help you boost online visibility and offer valuable information to your readers.
1. Keyword Research
The primary job of search engine optimization (SEO) is to help your website rank high in the search results. This happens by targeting keywords and phrases that optimize content on your website. You can make this happen easier by first determining your readers’ needs. Tools like Google’s Keyword Planner can help you research common functional medicine topics you want to focus on for the week or month. You can select specific keywords and phrases that relate to these topics and your services. Conducting keyword research and intentionally using them in your content will help build authority in your field.
2. Market Valuable Content
After you finish your keyword research, what do you do next? Once you select your keywords and phrases, the next step is to create valuable content that will answer your readers’ questions about functional medicine. A good way to do this is to write a few pages on the same topic. For example, you can create a service page and two blog posts to answer questions about digestive health or hormonal balance. Creating a few pages on the same topic will help Google establish your online authority and help answer common questions.
3. Boost On-page SEO
While keyword research and content marketing are part of on-page SEO, there are additional on-page strategies to increase visibility. Exceptional writing with well-researched keywords will help drive traffic, but only if you have a well-organized website. If your website has structural issues, it will make it hard for Google to rank your website and for readers to find information. Here’s how to make that happen.
Optimize Each Page
The first thing you want to do after creating content is to optimize each page on your website. You can do this by targeting the keywords on each page. This includes some back end work on your website. Include the keywords in your title, meta descriptions, tags, and headers. You don’t need to use several keywords. One or two keywords is best for optimization.
Use Analytic Tools
The next step for on-page optimization is to use Google Search Console. Google will crawl and check your website for any health issues. This helps detect any issues with pages on your website and can prevent high rankings. Google Analytics is another tool that provides you with data on how often people visit your website and stay on certain pages.
We Offer SEO Services
If you need help to manage your functional medicine website, the team at Functional Medicine SEO is ready to help. Contact us today for a free strategy session and learn more about how our services can benefit your business. We look forward to working with you.