Some people think that Google Business Profiles are only for brick-and-mortar businesses. This couldn’t be further from the truth! Even telemedicine practices can utilize this feature to reach as many people as possible. It’s simply utilized differently.
When setting up a Google Business Profile, you wouldn’t list an address as traditional businesses would. Instead, you would make it clear to potential customers that you offer telemedicine services. You will still be able to leave contact information and a link to your website so people know how to contact you.
Areas served pages are a great way to reach more potential customers. These pages let potential customers know the specific services you offer and where you offer them. You can pinpoint it down to a specific city or leave it broad, letting people know you offer your services throughout an entire state or region.
These pages also help you properly utilize keyword research. We will discuss the importance of keyword research later in the article, but areas served pages are a popular way to strategically place keywords.
Ongoing content is incredibly important when it comes to boosting your website’s search rankings. Not only will it allow you to plug important keywords into your content, but it will build your website’s credibility. If Google sees your website as a source of authority, it’s more likely to rank your website highly in searches.
Ongoing content also provides potential customers with valuable and important information about the telemedicine industry. They will be more likely to return to your website for information and news. This greatly increases the chances of converting a page visitor into a customer.
A properly optimized telemedicine page is incredibly important. In order to do this, you need keyword research. When we work on your website’s SEO, we place a priority on keyword research. This research gives us an insight into what it is your target demographic is searching for.
A telemedicine page will not only tell website viewers what it is you have to offer, but it will also tell search engines. Taking care of this page is one of the first tasks we tackle whenever we work on your website.
If your functional medicine practice is in need of SEO services, our team at Functional Medicine SEO is here to help. We offer a wide range of SEO services for telemedicine practices. Reach out today to find out what it is we can do for your website.