When you’re running a functional medicine practice, the first thing you consider is how to best help your clients. Implementing simple strategies for SEO success on your website is another way you can help clients receive the information they need. They can also learn more about you and the services you offer them. Here are a few of these simple strategies you can begin using right away to increase online visibility and drive more traffic to your website.
Use Specific Keywords In Your Content
Some people may think that only blogs are the important content on your website. However, every page on your site is essential for SEO success. Using specific words that relate to your functional medicine practice and services will boost your online rankings and help potential clients easily find you. The best way to use specific keywords is to research which functional medicine words and topics people often search online.
Google Keyword Planner is a free tool that allows you to search for keywords and phrases with a high volume. These are the ones people search for and hope to receive answers. Once you choose your keywords, use them across your website. You can place them in your titles, meta descriptions, service pages, content headers, and more.
Share Quality Content Over Quantity
Have you spent time on a website hoping to find the answers to your questions, but it takes a long time to find it? Websites can feel overwhelming if they contain too much information, excessive keywords, or unhelpful content.
Before you publish content on your website, carefully plan your writing around one or two keywords or phrases that relate to one topic. Well-researched articles that offer a unique and informative view will draw your readers’ attention and keep them coming back for more advice.
Maintain A Healthy Website
Checking up on your website health is essential for SEO success. Think of it as following up with your clients to ensure they’re doing well with their health needs. It’s easy for a website to experience a virus that slows down speed and accuracy. Slow loading pages can cause frustrated readers and keep them from coming back.
Page Speed Insights is another free tool that crawls your website pages and provides updates on website traffic and speed. This information can help assess if your website is mobile-friendly and which pages may have bugs.
Increase Off-Page Visibility
Chances are you’ve heard a lot of information about how to boost SEO on your website. Increasing your authority and visibility apart from your on-page content is also essential for success. What does this look like? There are several ways you can make this happen, including:
- Guest blogging for other functional medicine practices
- Encouraging client reviews and testimonials
- Advertising and marketing on social media
- Listing your practice in local directories
- Creating a Google Business Profile
These are some examples of how to increase your off-page visibility and boost your local SEO. Creating a Google Business Profile can help even more by adding your practice to Google Maps, so potential clients can find you.
Partner With Our Team
The team at Functional Medicine SEO wants to help clients find your services. We invite you to partner with us and experience how our strategies can drive more traffic to your website. Contact us today for a free strategy session to learn more.