Top SEO Tips For Your Functional Medicine Website in 2019

If you have done much research on marketing for your functional medicine practice, then you’ve probably heard the term SEO. The simplest definition of SEO is search engine optimization, but companies make it out to be a difficult thing to understand. We know it’s frustrating for you. Our team likes to make it simple for functional medicine doctors to know what it takes to get more traffic to their site.

When you use our team to manage your website and SEO strategy, we use these top trends to get your site seen.

1. Connect to Google Analytics and The Search Console

Google Analytics tracks the people that come to your site. You will gain a lot of valuable information from the analytics you get. For example, you’ll see which pages and posts are receiving traffic. Also, you’ll be able to identify the search terms that brought someone to your site.

To install analytics you’ll need to:

  1. Sign into the Google account that you want to be tied to your analytics account.
  2. Go to the website here and look for the button that says “Access Google Analytics”.
  3. Click the dropdown menu and select the website you are trying to add.
  4. Click “Create New Property”.
  5. Copy the Tracking ID.
  6. Input the Tracking ID on your website or email it to your web developer to do that.

The other thing you should do is hook your site into the Google Search Console. This is a valuable resource that will give you access to information about indexing status on your pages and other webmaster tools.

2. Update The Information on Your Google My Business Page

A great resource is Google My Business. It’s a free tool that allows you to verify your business address, number, and name. If your listing exists already, make sure you claim it. Otherwise, you can create one for your business.

When you update your listing, make sure you include:

  • Hours of operation
  • Pictures of your business, services, and staff
  • Web address
  • Name of your company
  • Street address (not your P.O. Box)
  • Business phone number
  • The category that describes your services or business

If you have a well-rounded Google My Business page, your potential customers will find you. It can even rank ahead of your website.

3. Optimize Your Content For SEO

All of your pages and posts should adhere to the basic SEO copywriting rules. Here are the things you need to update in your content:

  • Paragraphs should be no more than 3-4 sentences.
  • Sentences should be no longer than a line and half.
  • Add a header every 2 paragraphs.
  • Include images every 2-3 paragraphs and title the image using the keyword you are targeting on the page.
  • Use bullet points to break up lists.
  • Include the name of your company in the first and last paragraph of your page.
  • Close your page or post with a call to action (CTA) inviting the reader to get in touch with you.
  • Make sure your readability is between 6-7.

There are several free resources that you can use to help you write content that is easy to read and high-converting. Some of our favorite resources include: Hemingway, Grammarly, and Grammar Checker.

4. Develop a Solid Backlinking Strategy

Backlinking is more important than ever for your SEO strategy. Backlinks are when another website links back to your site. You can get these links many different ways. However, it’s important to make sure that any site that’s linking back to you has a domain authority of at least 40.

*Check the domain authority of any site here.

There are many ways you can get backlinks to your site. Some of these include:

  • Guest post on other sites. Include 1-2 relevant links to content on your site and a link to your homepage in the bio. Make sure all links are natural or it can hurt your rankings.
  • Add your site to business directories. One of our favorite ways to get backlinks for our clients is through business directories. You can find local directories to you by searching for “business directory” and adding the name of your city or state.
  • Open an account on all social media platforms. Even if you don’t intend to keep up your social media accounts on every platform, at least open the accounts and fill out the profiles with enough pertinent information. Make sure you do a few posts to get the page established.
  • Find broken links. Use a broken link checker and search for broken links on a website you want to approach. Once you find a broken link, send them an email about it. Let them know you found the broken link and you have something relevant to put in its place.

Also, as part of your strategy, make sure you are linking to other authority sites when it’s relevant. You should also link to other posts or pages on your own website.


5. Speed up Your Website and Make it Mobile Responsive

Every second a user has to wait for your site to load is another second they have to abandon your page. Your posts and pages should load within 3 seconds. When you have slow load times, it will cause people to click away before they even get to your site. Because of this, it can hurt your Google rankings.

Here are a few ways you can speed up your site times:

  • Don’t use a drag and drop editor to build the site or pages.
  • Uninstall plugins that you no longer use.
  • Limit the number of plugins on your site to less than 20.
  • Use a plugin to compress your images and site.
  • Turn off the feature that allows for trackbacks and pingbacks.

These are just a few of the ways you can speed up your site. Our team of experts has a few tricks we use to analyze a site and increase the speed. We can make your site load faster with these methods.

Another thing that is important for your optimization is to make sure your site is mobile responsive. That means it should function as well on the phone as it does on a desktop. Google went to a mobile-first indexing system in 2018, which makes a mobile ready site even more important.

6. Research Keywords For Your Industry

Keyword research is very important to your site rankings. If you don’t have the right keywords in your content and on your page, then your ideal customer can’t find you. In order to increase your organic search traffic, you should target specific keywords on every page.

We like using the free keyword tool from Neil Patel called Ubersuggest. You can search for relevant keywords in his free program one of three ways:

  • Input keywords that you think are relevant. The program will show you other relevant keywords to the one you searched for.
  • Input your website URL. Insert your website into the search field and it will show you all pages that are ranking. When you click a page that is ranking, it will show you how much organic search traffic is coming to your site and what search terms you are ranking for. There are also suggestions of other things you can target.
  • Input the URL of a competitor. Use your competitor’s web address to see which keywords they are ranking for. This will help you know what you should be targetting to outrank them.

This is a great resource that will help you figure out what people are searching for online.

7. Update Your Content With the Keywords

Once you have your keywords figured out, then you need to write content specific to those keywords. You must add them into your posts and pages naturally, or Google will pick up on it. All keywords must be natural to your content, which means you may need to write several hundred words in your existing content to target those words.

In order to target the keywords on a page, make sure you add them into the:

  • Page URL
  • Title
  • Meta description
  • In the first paragraph
  • In one of the first two headers
  • Throughout the content (no more than 3%-5%)
  • In the image title

When you add the keywords throughout the page, it will give you a better chance to increase your rankings.

Other Ways to Look For Keywords

There are a few other ways you can get keyword suggestions. When you type in the keywords to a Google search bar, it may autofill with other suggestions. Give it a second to show you the different options. The suggestions it gives you in the autofill are regularly searched terms.

Also, you can scroll the bottom of any page you search, and there may be “related search terms”. The related terms are other keyword phrases that people often look for. Include as many of these search terms in your content as possible without overloading your pages.

8. Publish Pages to Target Your Local Market

Whether you have a brick and mortar business or global, you can target local markets on your site. This will help you get picked up for more “near me” searches. These pages should have content that is geared towards the city you are targetting along with the services you offer.

Each month, we publish city pages for our clients. These pages are landing pages that talk about your specific functional medicine services and any towns or areas you are close to.

9. Develop a Website That is Easy to Use

You can spend a lot of time driving traffic to your site, but if it is not easy to use, then it will not convert. Your visitors need to easily navigate your menu, pages, and call to action buttons. The brand message on your site should be simple to understand.

10. Customize The Meta Description on Every Page

Every page and post you publish needs a customized meta description. The meta description is the short paragraph that displays on the search results page. This information will give your reader the push they need to click to your site.

If you don’t write a customized meta description, Google will grab the beginning of your page to show in the results. The problem with this is that there is only a certain number of characters that can display. Because of that, important information can get cut off.

When you write the customized description, make sure you include:

  • Keywords for the page
  • Description of the information on the page

Make sure that your description is no longer than 160 characters. However, you should write at least that many words.

Get in Touch With Us Today

If you are ready to invest in your website SEO, then get in touch with our team today. We’re here to answer your questions and partner with your company. Our experts will put into place a solid SEO strategy that will help you increase the organic traffic to your website.

We look forward to helping you!