If you have a functional medicine practice, then you understand the importance of effective SEO techniques for your website. Having a plan in place to increase your online presence is essential to reach the right audience and help more patients. Here are a few specific techniques to help your information rank higher and drive more traffic to your website.
Keyword Research For Functional Medicine Websites
Keyword research is one of the best things you can do to increase optimization for your functional medicine website. Researching keywords can help you understand your readers’ needs and create valuable content for them. There are several effective techniques that can help you find the right keywords and phrases that are most beneficial for your website and your readers.
What Is Keyword Research?
Before we dive into keyword research techniques, let’s review what this research is and how it’s helpful. This is the process of finding certain terms that people will search relating to your website. For example, some people may search, “gut health” or “help with inflammation.” You then search these keywords that relate to your services to help you better target these queries within your content.
Google works with certain algorithms to optimize keyword research and boost these rankings online. So, when you research words or phrases for your content, you can find which ones people are searching for and use those in your content. This helps your website rank higher so more people can find your practice first.
Important Parts Of Keyword Research
It’s important to remember that doing research on every topic may not drive more traffic to your website. Instead, focus on a few keywords at a time. Write down a few topics and then narrow it down to a few words. Focus on relevant words that relate to your specific services and target your content to meet your readers’ needs.
Keyword tools such as Google Keyword Planner or Ubersuggest are very effective in helping you research and analyze their rankings. These tools can help you match the exact words or phrases with your topics so you can choose the ones that fit your content needs. They can help you narrow your word list and even generate new choices for you.
On-page Optimization For Functional Medicine Websites
While keyword research is very effective for on-page optimization, there are other effective techniques you should also target.
Analyzing Your Online Presence
If you already use Google Analytics to check your website performance, you’re doing great! This helpful tool allows you to see your page views, how many readers you have, and which pages are ranking higher on your site. It’s important to keep up with your website performance because you can tweak your pages as needed to drive more traffic your way.
Prioritize Titles and Descriptions
Did you know your title and content descriptions are just as important as your content? If your title is not specific enough for your content, it may lower your rankings. Your page and blog titles should clearly reflect the content so readers know where to look for information.
Frequently updating your pages can also keep your content relevant and drive more traffic to your website.
Let Us Help With SEO Techniques
If you need help to optimize your functional medicine website, let the team at Functional Medicine SEO help you. We understand the struggles of running a practice and keeping up with your website. Contact us today for a consultation on our services.