There are many different ways you can use Google to your advantage to drive more traffic to your practice’s website. One of these ways is through the Google Pay Per Click program. This program allows you to tailor a pay per click campaign centered around your practice and the services you offer. Our team here at Functional Medicine SEO is here to help you with your pay per click campaign.
Google pay per click (PPC) is a model of marketing on the Google platform in which advertisers will pay a fee each time their ads are clicked. Search engine advertising is a very popular form of PPC. With this method, websites can bid for ad placement in a search engine’s sponsored links. For example, if you wanted to bid for “functional medicine”, your website may show up in the very top spot on the Google search page.
Another form of PPC advertising is something called retargeting. You may have noticed this before if you have ever visited a website, went to a different website, and noticed an ad for the website you just visited. With retargeting, once a user clicks on the site, the tracking cookies will follow them to other sites, allowing them to be served a retargeting ad.
We help functional medicine practitioners with their PPC campaigns by focusing on the keywords related to your practice and the services you offer. We do extensive keyword research to ensure we get the exact keywords needed. Each month we will go back and monitor how certain keywords are working, refining the keywords where needed.
Also, we use our SEO keyword research to help feed the ads with better search terms as well as we use the ads to fuel our SEO keyword research. This helps us ensure that we’re running the most efficient PPC campaign for you and your practice. We work with you every step of the way to get more people to come to your website.
If you’re hoping a PPC campaign can attract more business to your practice, our team here at Functional Medicine SEO is here to help. We work with you every step of the way so we can ensure we’re building our campaign the exact way that you need it. Contact us today to find out what it is we can do for you.