How Patients Use Google and How it Affects Your Practice

Understanding how Google works and how you can optimize your website for Google can be very difficult – especially for functional medicine practitioners. You hardly have the time to focus on your practice and your patients let alone your website. Forming a baseline understanding of what it is your patients are searching for can help you better understand how you can optimize your website. Here are some of the ways your patients and potential patients are using Google to search for the services you offer. 


If you have ever used Google, you are fully aware of the auto-fill feature. When you search for something, Google will attempt to complete your search for you based on what other Google users are searching for. Searchers use one of Google’s autocomplete suggestions 23% of the time. This means finding the keywords that your patients are searching for is incredibly important. 

The Higher the Better

You probably don’t need us to tell you that the higher your website ranks the better the chances you attract attention to your webpage. 50% of Google users click on a website within nine seconds of searching for whatever it is they’re looking for. This means you want to be as high as possible in search results. Because of this, optimizing your website for SEO is incredibly important. 

Staying Power

Believe it or not, only 17% of users bounced back to the search results after clicking on a website. This means you want to be the website search engine users click on. More than that, you want to be sure that your website has relevant information that potential patients will find relevant and important. 

Google Maps

For Google users looking for a local service or project – i.e. those looking for local functional medicine services – they often click on results inside the Google Maps Pack. In fact, 42% of the time they click on these assets. This means you will need to place an emphasis on boosting your Google Maps package. 

The First Page

The reality of the situation is, you need to be on the first page of the Google results if you want your website to do well. Only .44% of searchers go to the second page of Google’s search results. This is why doing anything you can to optimize your website is incredibly important. If your website is on the first page, your chances of attracting new organic traffic increase expeditiously. 

We Can Help

It can be next to impossible to focus on building a practice while also fully optimizing your website for search engines. That’s why our team is here to help. Here at Functional Medicine SEO, we help functional medicine practitioners build their websites. Contact us today to find out how we can help you.