Google Pay Per Click (PPC) Advertising

Are you looking for an SEO agency that works with doctors? There are many different ways you can use Google to your advantage to drive more traffic to your functional medicine practice’s website. One of these ways is through the Google Pay Per Click program, also known as Google Ads. This program allows you to tailor a pay-per-click campaign centered around your practice and the treatments you offer. Our team here at Functional Medicine SEO is here to help your medical practice with the search engine optimization and Google Ads management services you are looking for to attract potential customers and patients.

Google pay-per-click (PPC) is a model of marketing on the Google platform in which advertisers will pay a fee each time their ads are clicked. Search engine advertising is a very popular form of PPC. With this method, websites can bid for ad placement in a search engine’s sponsored links. For example, if you wanted to bid for “functional medicine”, your website may show up in the very top spot on the Google search page.

Another form of PPC advertising is something called re-targeting. You may have noticed this type of marketing campaign before if you have ever visited a website, went to a different website, and noticed an ad for the website you just visited. With Google Ads re-targeting, once a user clicks on the site, the tracking cookies will follow them to other sites, allowing them to be served a re-targeting ad.

How Can We Help With PPC For Functional Medicine Practices?

We help functional medicine practitioners with their PPC or Google Ads campaigns by focusing on the keywords related to your practice and the services you offer. We do extensive keyword research to ensure we get the exact keywords needed to target potential customers, patients, and clients. Each month, we will go back and monitor your Google Ads campaign to see how certain keywords are working, refining the keywords where needed.

Also, we use our functional medicine keyword research to help feed the Google Ads with better search terms, as well as we use the ads to fuel our local SEO keyword research. This helps us ensure that we’re running the most efficient PPC and Google Ads campaign for you and your practice. We work with you every step to get more people to come to your website and help you show up in their search results.