Link Building and Backlinks

Growing your functional medicine practice website can be difficult, especially if you are unaware of the best tips and tricks people inside the content marketing industry use. Our team here at Functional Medicine SEO works with you every step of the way to utilize these tips and tricks. One of these search engine optimization methods includes backlinking (or link building), which is when another person links to your functional medicine website. We use these link-building SEO strategies to help you be at the top of search engines.

Backlinking is one of the most important, yet overlooked parts of SEO on a site. This is because a website that successfully utilizes backlinking can generate more organic search engine traffic than those that don’t, including from Google and Bing. Backlinking is when different websites link directly to content on your website. This can be achieved in several different ways, ways we will go further into detail about later in the article. 

By utilizing link-building strategies, Google can see that your website is a source of authority in your industry, meaning your website has trustworthy content. If Google knows internet users trust you to provide them with content, Google can trust you. The more Google trusts your practice’s website, the higher it can appear in search results. 

Ways to Backlink

There are many different ways of building links, but it should be noted, Google has begun to crack down on some of these methods. For example, networking used to be a popular method. In this method, websites would form networks where they would take turns backlinking each other’s content. That is no longer acceptable according to Google. Here are some successful backlinking methods:

• Submit Your Medical Website to Directories
• Guest Post in Other Health-Related Sites
• Make a Blog Post on Your Own Site
• Speak at Events
• Provide Helpful Information

The best way to increase backlinking to your website is by creating useful, helpful, quality, and informative content on your internal links. By doing this, people will click on your content because they know you can provide them with the information you need. Other websites will also use your information as a source in their content.