Promote Your Practice Online

Google My Business (Maps) Optimization

As the owner of a functional medicine practice website, there are numerous strategies you can employ to enhance your website’s ranking. Improving this ranking can significantly increase the likelihood of attracting new patients through search engine visibility. One of the simplest yet effective methods is to fully optimize your Google My Business (GMB) profile. Our team at Functional Medicine SEO specializes in GMB optimization services to support medical practices like yours.

Link Building and Backlinks

Enhancing your functional medicine practice’s website can be challenging, especially if you’re not familiar with the top strategies used in digital marketing. At Functional Medicine SEO, our SEO team is here to guide you through every step, ensuring you make the most of our SEO services.

On-Page Keyword Optimization

Every month we will work on a new page or two of your website as our time allows. We will analyze the page with SEO software that compares your page to all of the top-ranking pages for the terms we want it to rank for. The system will give us a list of relevant keywords that your page would benefit from. Our expert copywriters will add these terms to your page along with other on-page digital marketing strategies to help boost its position in search results.

Functional Medicine Website Design That Grows Your Practice

Having a high-converting website will help website visitors understand your philosophy of medicine, what types of treatments or services you offer, and how to schedule with you. These are all keys to converting prospective patients into actual clients. When someone clicks on your medical practice’s site, it should be easy to navigate and have the information that they are looking for. Our website developers know how to create converting websites and maintain them so they stay functioning.

Whether you need a few updates to your site, something fixed, or a new website altogether, we can help you. One of the advantages of working with us over other website companies is that we are also an SEO (search engine optimization) company. When we rebuild sites, write content for websites, and make changes, we do it in a way that will reduce the impact on your existing traffic and online visibility.

Monthly SEO Services for Functional Medicine Practices

We offer different medical SEO packages that allow you to stay within your budget and still see results. The healthcare industry can take advantage of our starter local SEO package, where we spend the bulk of our time optimizing your website through keyword research, building backlinks, and writing new content. With this plan, we also address site speeds, broken links, and other technical SEO tasks. Each of our clients receives an individualized, effective SEO strategy, just like the individualized care you provide your patients.

We offer a Google Business Profile plan that focuses on optimizing your listing. If you don’t already have a listing set up, we do this for you as part of our setup. This free listing acts as a second website for your office. It has the ability to rank for keywords and generate calls and website traffic organically through local search results.

Our plan includes weekly posts and interactions with your profile. Also, every month we submit your business name, phone number, and address to citation sites. This is a form of backlinking that helps build your website’s credibility on the major search engines.

Google Pay Per Click (PPC) Advertising

The experts at Functional Medicine SEO are Google Ads partners, and we know how to develop ad campaigns for medical practices, holistic healthcare practitioners, alternative medicine clinics, and more. Navigating Google Ads in the healthcare industry is tricky, but we know how to develop campaigns and landing pages if needed and complete thorough keyword research that will bring you potential patients.

Once we set up a campaign, we let it run and then make tweaks to the ads so they perform better. Our managed ads service includes optimizing the keywords by adding negative keywords and creating new keyword groups. We also optimize the bidding strategy to funnel more ad spend to phrases bringing you the most traffic. Also, we will make recommendations to help you increase your conversion rate, which means more patients.

Content Marketing Services for Functional Medicine Practices

As part of our monthly SEO for doctors and medical practices, we write two pages of content a month. However, some offices would like to take advantage of our blog package to help educate their existing and potential patients. Our blog writers have the ability to create a blog with a solid foundation that a practitioner can easily update and make their own. We recommend that our clients review their blogs and make the necessary updates to reflect their philosophy of medicine and beliefs.

Doctors, medical practices, and practitioners like to use our blog writing service because it makes it easier for them to generate high-value content on a regular basis. Blog writing is great for those who send out newsletters, post on their social media pages, and want to educate their patient base. Blogs also have the ability to help telemedicine practitioners reach a larger demographic as well as local patients looking for answers to their questions.

Graphic Design

At Functional Medicine SEO, we have graphic designers on staff to help our clients with their visual branding. We design everything from websites to social media posts. You can use our team to help create the images you need to promote your practice. 

Social Media Marketing

Social media marketing can be an overwhelming task for many practitioners. Often, they task someone in their office with posting, but it takes a backseat when they get busy. That’s why you need a company like Functional Medicine SEO to put together a social media schedule and carry it out.

Email Marketing

We help practitioners become an authority and build trust through our bi-monthly email marketing services. Sending out regular communication with your patients and potential patients will help nurture them until they are ready to make a decision to schedule with you. It takes patients a lot of time to choose to invest in their health. Creating educational content that teaches them to advocate for their own health is an invaluable marketing tool. 

Our team of experts knows how to write newsletters that get results. We will come up with the content calendar for your bi-monthly emails and make sure they are scheduled to go out every other week. Reach out to us today for more information.