Websites are a great way to help your practice grow by gaining more patients and increasing sales, but some business owners struggle with the proper way to promote their website. Here at Functional Medicine SEO, we make things easier for our business owners; we can help with ongoing SEO and content marketing. We are also here to give tips on properly promoting and optimizing your functional medicine practice website.
If you have read any article about driving traffic to your website, you have seen email marketing high on the list. This is proven and effective since they offer direct communication between you and your potential patients. Important points to remember in email marketing are to keep your content exciting and straightforward and use calls to action that will encourage readers to visit your website.
When you promote your website to increase your site’s rank on search engines, look into blogging. Blogs can make it easier for potential patients to find your website and discover your business and the services you offer. It also helps establish your authority in the functional medicine field.
You can expand the promotion of your website even more by allowing guest blogs. When another writer in your business writes a post on your blog, you can expand your reach and help you gain quality leads. This can also help you grow a network in the functional medicine field and bring you more exposure and traffic.
When you think of social media, you may think of many old high school friends showing off pictures of their kids and pets. However, social media is a proven effective way to promote your website and help your business reach a diverse audience. It can also help build brand awareness when it comes to functional medicine.
You can try Facebook, Twitter, and even Instagram to gain followers. Posting compelling content will increase your audience’s chance to share it, giving you free promotion for your site. The more people that click on your site, the better chance you have of increased traffic and gaining new patients.
You can also cross-promote your networks to get the most out of them. You can do this by uploading a video on Instagram and then sharing it on Twitter or even writing a blog and sharing it on Facebook. Make sure you add all your social platforms and links so your patients and visitors know to visit each page and so they can share.
When you are promoting your website, you may want to focus on quantity and not quality. You can put out 20 blogs each month, but it will do nothing for your site if those blogs are not quality work. We know you are ready to get your office out there and grow your patient base, but you also want to put out good quality content and build trust with your audience and potential patients. This will help develop your practice in the long run and help you keep patients, and increase your revenue.
Here at Function Medicine SEO, we are here to help you with all your website needs. We can help with SEO and content strategy, link building, keyword optimization, and website design. Call us today to book a free strategy session with one of our experts and find out how we can help you. We look forward to working with you.