Many functional medicine doctors or staff write blogs to share with their customers in newsletters. Anytime you write content that is going on your website, there are things you can do to help the SEO. It’s always great to add new content, but it is most beneficial when you follow these principles.
Here are 4 on-page SEO strategies you should use in all of your content writing:
1. Use Descriptive Headers
As you can see in this blog post, we are using a listicle for our header structure. We told you in the title of this article that you would find 4 on-page SEO strategies. Now, we are using 4 headers to tell you which each of these strategies are.
It’s important to do this for two reasons:
Make Content Easier to Skim
It makes it easier for your patient to skim your article and find the information you need. They aren’t necessarily going to read every word that you write, so you ultimately, you want to make it as easy for them to consume your content as possible. This creates a better user experience, so Google will give it preference to larger blocks of text that are not broken up.
Google Bots Read Header Code
The coding you attach to the headers should be H2 or H3. Google search crawlers use the heading code on your website to help them understand what you are talking about. It makes it easier for your blog or post to show up in a Google search result.
Focus on writing shorter sentences and paragraphs. Add in headers at least every 2 paragraphs to break up content. You can also add in additional images to break up the content on your page.
2. Add Internal Links
An internal link is when you embed a link from one page on your site to another page. Of course, you’ll want to link to your contact page, free offer, or another call to action page. However, you will also want to add links to other relevant blogs you’ve written or treatment pages on your site.
Aim to add 2-3 internal backlinks to every page you write. You can also go back in and add links to pages and posts that are already published. We do this is as part of our on-going SEO strategies.
3. Determine a Focus Keyword
Whatever topic you are writing about, pick a keyword to focus on. You can get an idea of whether or not the keyword has any value by adding it to Ubbersugget. This is a tool put out by Neil Patel that will show you how often the term is searched each month and whether or not it is an easy term to rank for.
Look for terms that get traffic, but aren’t very hard to rank for. You’ll have a better chance of coming up for searches related to easy to rank for keywords.
4. Incorporate Related Keywords
After you choose the main keyword, you can add in related keywords. To find out what those keywords are, you will do a Google search using the term you chose. Scroll to the bottom of the search results page and you will see a section called related terms. Add any relevant related search term into your blog.
Contact us For Ongoing SEO
Get in touch with the team at Functional Medicine SEO today for on-going work. We’ll take care of the SEO on your website every month. Contact us through our form and we’ll be glad to get back to you. One of our experts will meet with you and review your website.
If you would like to get a free SEO site audit, sign-up here and we’ll send you instructions on how to do that. Be sure to let us know when you get the report and set up a call for us to go over it. We are happy to explain the information in your report.