This case study features our client, Dr. Tom Rofrano of Natural Medicine Clinic, a functional medicine chiropractor with a focus on nutrition servicing the Palm Beach Gardens, Florida area.
INTRODUCTION
Dr. Tom Rofrano of the Natural Medicine Clinic (NMC) became a client because they wanted better results in Google – more website visitors and more people contacting them. NMC already had a mobile responsive website with some existing traffic, but very little optimization
The purpose of hiring Functional Medicine SEO was to take their organic online visibility to the next level and attract more targeted traffic, and we exceeded their expectations!
SCOPE OF WORK
- Keyword research to identify the most effective keywords for the services they provide and attract more targeted traffic.
- Metadata and content optimization
- We transcribe and publish two SEO-optimized blog posts every month from the popular YouTube videos created by Dr. Rofrano.
- We continually share the videos, blogs based on the videos, and updates provided by Dr. Rofrano on his business Facebook page to drive more traffic to his site
- We use the Search Console on a monthly basis to ensure their metadata and content is relevant.
- Google Search Console optimization including sitemaps and Data Highlighter
- We’re optimizing their Google Maps profile through local directory submissions
- General SEO consulting as needed to help NMC keep achieving their goals
RESULTS
In a nutshell, NMC enjoyed a steady increase in website visitors from the search engines year over year. Specifically, when you compare their organic visitors in January through May 2018 compared to the same time period in 2017, their overall organic traffic increased by 79%.
Also worth mentioning is more new potential customers are finding them as well. Natural Medicine Clinic is getting more leads from the increase in the amount and quality of their organic visitors. For example, inquiries from organic search (forms and calls) in April and May 2018 compared to January and February 2018 increased by 58%.
IN SUMMARY
Natural Medicine Clinic came to Functional Medicine SEO to boost their online visibility and bring more people to their site. So far, they are getting 79% more visitors from the search engines and a 58% increase in inquiries.
Can we do the same for you? Contact us today and we’ll give you a free website analysis.
