Investing in monthly SEO services is key for your website and Google My Business listing to show up in search results. Here at Functional Medicine SEO, we work with practitioners across the United States. Our team has a passion for the healthcare industry and helping offices build their online presence so they can help more patients.
Our Approach to SEO
Just like practitioners, all SEO agencies have a different approach to SEO. Here is a look at our approach and how we help offices show up for search terms that will bring potential patients. While we have many things we work on each month to help our offices rank higher, there are four core areas we spend the bulk of our time on.
One thing that sets our agency apart from others is that we write new content every month for our practitioners. We believe that a core part of SEO is adding pages to your website with the specific keywords that potential patients are looking for. The best way to do this is to write information about the specific treatments you offer and the symptoms you treat in combination with the local areas you serve.
If you have a telemedicine practice, we focus on writing pages in your local area to start and then branch out to other states and locations that are important to you. Regardless of what type of office you have, new content plays a key role in helping your site show up in search results.
Every month we will work on a new page or two of your website as our time allows. We will analyze the page with SEO software that compares your page to all of the top-ranking pages for the terms we want it to rank for. The system will give us a list of missing keywords that your page would benefit from. Our expert copywriters will add these terms to your page along with other on-page strategies to help boost its position in search results.
Backlinks and citations are another core part of an effective SEO strategy. We believe that building backlinks and citations are most effective when a site is getting fresh, new content published. When we write new pages on your site, we backlink to them from other websites in the form of guest posts. Also, we backlink to your home page through citations, guest posts, and other link-building opportunities we find.
Google My Business has become a key part of SEO in the past few years. This listing is a free and has the ability to show up at the top of search results when someone is looking for the treatments you offer in their area. Even if you are a clinic that can help patients outside of your area or across the US, Google My Business is an important part of your strategy.
Our starter SEO plan comes with some Google My Business optimization. We make sure the listing is verified or claimed, filled out completely, and has a few posts and images added. Also, we offer a Google My Business SEO plan where we manage the site every month and create more citations that help strengthen the listing.
Get in touch with us today and one of the experts here at Functional Medicine SEO will reach out to you. We’ll review your website and put together a strategy that will help you show up for terms that are specific to the treatments you offer. We look forward to hearing from you!