As a local functional medicine practice, you need to target your community using the keywords that they are searching for. Medical practices usually have a specific type of patient they are looking for. When you understand your ideal patient, you can easily optimize your website for those search terms.
Here at Functional Medicine SEO, we offer local SEO for doctors. Our experts understand the healthcare industry and we know how to help practitioners increase the number of new patients that find their practice.
Here’s a look at some of our strategies:
This has been one of our top ways to help practitioners find new clients. Your Google My Business page is a free listing that will drive traffic to your website and bring you new patient calls. We have been tracking the number of phone calls that practices receive through their GMB pages. A practice may get 50% or more of their calls from that source.
When a doctor signs on for our SEO, we do a few one-time optimizations to the GMB page including:
These are a few things we do to optimize the listing itself. Then, we do ongoing additions to the listing to keep the interaction up.
Every month, we write new content that targets the specific city and service the practice offers. For example, if a practitioner offers functional medicine in San Francisco, CA, we will write a page that only talks about that service and city. Even if the doctor offers other services like chiropractic care, we will only mention the functional medicine. We will do a separate page for the chiropractic services.
Your name, address, and phone number, otherwise known as your NAP, is very important for targeting your local market. We will make sure that it is consistent across the web. If there is a discrepancy between your GMB page, website, and directories, we’ll make sure all of them are updated.
A way to keep up engagement on your GMB page is to post an update every few weeks. You can share new blog posts you’ve written, sales, or other information your patients will be interested in. When they see your listing in the Google search, that post will show up. This is a great way to grab their attention and share your latest news.
The posts usually expire every two weeks, so make sure you are sharing something new. Generally, you will receive an email notification that your post is about to expire. That notification goes to whichever email address is associated with the account.
Another great way to boost local search is to increase the number of links pointing back to your website. Our team writes guest posts, submits to local business directories, and other ways to get backlinks to your site. It’s important to get new links each month to help your traffic increase.
If you ever write a guest post, appear on someone’s podcast, or are interviewed, ask the host to link back to your website. The best way to do this is to link back to your website in your bio.
If you are ready to expand your medical marketing, get in touch with the experts at Functional Medicine SEO. We’ll be happy to provide you with a free evaluation of your website. Sign up for our free strategy session here and we will get in touch with you in a day or two. Or you can contact us with any of your questions.