Google continues to make changes to its platform to make life easier for business owners and website managers. Recent updates to Google Business Profile make it much easier to relay the information potential customers need to see. Understanding these changes can help you get the most out of your functional medicine practice’s website.
What Happened to GMB?
One of the first changes you may notice is that Google My Business has changed dramatically. That’s because Google has decided to move on to something new in 2022. Don’t worry, all the great features of GMB are still there, it’s now referred to as your Google Business Profile.
It’s actually easier for you to update your business’s information than it was in the past. Google now recommends that you edit and manage your profile directly on Search or Maps, rather than a separate app. Google is also retiring the Google My Business app to incentivize editing your profile on Search and Maps.
The Benefits of Google Business Profile
Unfortunately, many website managers fail to realize the importance of Google Business Profile. Failing to constantly update your profile could leave you without the benefits other websites are taking advantage of. If you’re updating your hours, location, photos, services, and monitoring customer reviews, here are some of the benefits you will experience:
- Google users are more likely to click your website
- Potential customers are more likely to call your business
- Potential customers are more likely to visit your business
- Customers are more likely to purchase your products or services
In order to benefit from Google Business Profile, it’s important that you follow the guidelines. Failing to do so can get your website banned, which would be incredibly detrimental.
Your Google Business Profile is a Community Profile
One of the major benefits of your Google Business Profile is that it’s a community profile. This means anyone who has visited your business can update the information on your profile. While this can be beneficial, you need to regularly monitor your profile to ensure all the information displayed is accurate.
Customers are also able to leave reviews. The more reviews your business receives, the better your website will do in search rankings. Reviews will also add some credence to your website. If Google users can see what other customers think of your business, they’re more likely to choose your business for their needs.
Let Customers Know the Services You Offer
One of the best features available is the ability to let potential customers know what services you offer. In the past, Google users would have to click on your website in order to see the services you offer. Now, there is a tab that you can update, letting users see the services you offer directly from Google.
There is also an option to add products that you sell as well. Internet users have a short attention span so displaying all you have to offer in an easy-to-see format can help draw Google users to your website. If internet users have to click on several different links to learn what you do, they’re more likely to choose a website that’s easier to access.
Do You Need SEO Help?
Keeping up with the latest SEO trends can be difficult. That’s why our team here at Functional Medicine SEO is here to help. We offer a wide range of SEO services to help functional medicine practices with their website needs. We look forward to working with you. Contact our office today.