Many people wonder if investing in healthcare Facebook and Instagram ads are worthwhile. But social media marketing has a higher return on investment than any other form of healthcare ads. 1.9 billion daily active users are on Facebook, and 500 million are on Instagram stories. It’s easy to see how this provides massive advertising potential for healthcare organizations. Your target audience is on social media!
Patients Turn To Social Media For Healthcare Decisions
It’s only natural for people to seek advice and information from those they trust about healthcare. Facebook reports that 25% of individuals use social media to make healthcare decisions. This behavior indicates that patients use social media to control their healthcare needs.
Social Media Presence In Healthcare Decision Making
Social media plays a role when deciding where to go for medical services. 57% of individuals stated that a robust social media presence would impact their decision-making. Thus, social media presence can be a powerful tool for healthcare practices.
High Click Through And Conversion Rates
Facebook and Instagram are great options for advertising on social media. Not only do they have a massive audience reach, but they also deliver impressive click-through and conversion rates. According to statistics, healthcare practices see comparable click-through rates on Facebook ads (0.83%) and Instagram ads (0.98%) to the average across all industries (0.90%). The average conversion rate for Facebook ads (11%) is higher than the industry average (1.08%). These numbers show that advertising on social media can increase reach and convert potential patients.
Targeting and Engaging Patients through Facebook and Instagram Ads
Facebook and Instagram ads are potent tools for hospitals and health systems. These platforms allow you to target specific groups based on their preferences and backgrounds. While most Baby Boomers look for health information elsewhere, many Gen Z, Millennials, and Gen X rely on social media for health information.
You can access this audience through the Meta Business Suite and give consumers the information they need from sources they know and trust. These platforms are becoming a go-to destination for consumers looking for health-related information. It would be unfortunate to miss this opportunity to reach and engage with patients.
Achieving Business Growth with the Meta Business Suite
When growing your business, it’s essential to understand your target audience and what drives them. That’s where the Meta Business Suite comes in. Whether your goal is to attract new customers or convert high-intent ones, this powerful tool allows you to target consumers and guide them through the marketing funnel.
The Meta Business Suite can help you identify critical aspects of a customer’s online journey and inspire them to take the next step. From building awareness to driving conversions, it empowers you to connect with your audience.
Contact Us Today!
Contact us now to learn more about how Functional Medicine SEO can help you reach more patients and grow your practice. Now is the time to reallocate your budget for social media and allow our specialists to drive conversions and improve your business’s bottom line.