How Are Guest Posts Used For Backlinks?

benefits of backlinks

Guest posts are an exceptional marketing and SEO tool if they are used correctly. Guest posts are also a reputable way to make your website visible to the world and search engines. At Functional Medicine SEO, we want to let you in on how guest posts can help you and why backlinks are important.

How you Can Benefit From Guest Posts

When it comes to guest posts, there are two significant benefits. The first benefit is you get free exposure in front of a new audience. And then secondly, you get a backlink or two to your website. If you are posting on a trendy blog, you may end up with a substantial amount of direct traffic to your site, and when your product is of interest to those visitors, you make more sales. The second advantage of guest posts is backlinks and one of the main reasons they are popular. If the site is high ranking on a search engine and is also in your niche, this backlink is especially valuable for your website.

What is a Backlink?

Backlinks are simply links from one website to a page on another website. Major search engines like Google consider backlinks votes for a specific page. When a page has a higher number of backlinks, they tend to have a higher organic search engine ranking. 

Backlinks are significant because they tell search engines that your website content is valuable, credible, and useful. So the more votes and backlinks you have, the higher your site will rank in Google and other search engines.

How to Find A Suitable Blog for Guest Posting

For a guest blog to be successful and worth your time, you have to find good blogs to post on. First, you should search Google for guest posts and some of your keywords. This can help you find blogs that are in your niche that are also accepting guest blogs. After you have found a few blogs in your niche taking guest blogs, you can filter these sites. It is easy to do this with the help of various ranking services. After the blog has shown it has good parameters according to the criteria of the ranking services, then you should browse through the blogs and see if it is something you are interested in. 

You may also search for lists of websites that are accepting guest posts or try joining This site is for bloggers looking for guest posts and authors of guest posts to come together and help each other. You should still check rankings and the content before you agree to any posts. You should also check and make sure guest posters do not blacklist the site. If they are blacklisted, they may want to steal your content, remove your links and render your guest post useless for your SEO, backlinks, and promotion purposes. 

Next Step – Write

After you have found a site to write for, the next step is to write your guest post. Make sure they do not have guidelines they would like you to follow, and do not forget your backlinks. Submit your post and wait for it to be published. If you are going to write guest posts regularly, make sure you keep a file with all the links and your guest posts and check them for comments. 

Functional Medicine SEO Can Help

Guest posting is a potent tool, and if you have not used it to promote your blog and get backlinks, you are missing out. Remember to focus on the quality of your guest posts and not the quantity. If you are looking for other ways to boost your SEO, gain backlinks, or content for your Functional Medicine office, contact us. The team at Functional Medicine SEO offers a free strategy session for all our clients so you know upfront how we can help you.

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