When you are trying to grow your business, it’s important to invest in the optimization of your website. If people are looking for a functional medicine practice they are most likely going to search for it on google. Will they be able to find you if they are searching for those terms? This is where the Google Search Console can help you.
The Google Search Console (GSC) is a platform that is offered completely free of cost to you. Once you add Google analytics to your website, you can access the GSC. This platform will keep track of your website for 16 months and let you know how it is doing. It’ll give you information like:
We use the GSC to see what a website is being ranked for and part of our keyword research. Also, we can see when our practitioner’s pages have errors and make the fix.
When you set up your account with Google Search Console you will need to be able to prove that you are authorized to be managing the site. Once you have gone through the process of signing up and verifying that you are an authorized person to use it, then you can start to customize things. You can add who you want to be able to view the details besides you. All the information that you are wanting to know won’t just magically pop up. It will take it a little while, maybe even a couple of days to register everything for you.
There are many different things in your Google Search Console that you can view to see how active your sire is. It will show you everything you need to know. There are a variety of tabs you can click on to give you different information, such as:
All of these things will serve a different purpose, giving you the ability to keep track of all the different areas of your page. When you are just starting out using this tool, the overview tab is going to be the most beneficial to you. Your functional medicine practice will really benefit from this feature.
As we said, our SEO experts use the GSC to show us data about keywords, impressions, and clicks. We use this information to do additional keyword research to improve your position. One of the easiest ways to increase your online presence is to start by targeting keywords that Google has already associated with your website.
Also, the GSC can show you errors and site speed issues, which can hurt the SEO on your site. The main goal with SEO is to create a good user experience by writing relevant content, having pages that load quickly, and pages without errors like broken images or text that’s too small to read.
If you’re ready to invest in the SEO on your functional medicine website, let our experts help you. We’ll be happy to provide you with a free strategy session and review your website with you. Our experts will put together a customized SEO plan for your practice and target the keywords that are most important to you.