Google My Business is Now Google Business Profile – What You Need to Know

Google My Business is Now Google Business Profile - What You Need to Know

If you’re familiar with Google My Business, you know that it’s not a stranger to name changes. Once again, Google My Business has changed its name – now Google Business Profile – but this change goes a little deeper. In this article, we will discuss how Google Business Profile differs from Google My Business and what it means for your website. 

What’s the Difference Between Google Business Profile and Google My Business?

With new changes, Google is encouraging businesses to manage their single listings directly on Google Search or Google Maps via the web interface or mobile apps. Believe it or not, this has been available for quite some time now. However, Google is now encouraging businesses to use this method rather than the Google My Business console. 

It should be noted that this is only for those managing single listings. The existing Google My Business web experience still exists, but it’s for large businesses with multiple locations. This feature is now known as the Business Profile Manager. The changes are meant to make life easier for those managing a website.

How Will This Change Affect Your Website?

If you manage only a single listing – which is often the case for medical practitioners – this change was designed to make your life easier. You can now claim and verify your business directly from the search results. You can either search your website to make changes or type in “my business” to make changes to the business you already claimed. 

If you are currently working with us and have selected our Google Business SEO plan, you won’t have to worry about this change. We will still be able to manage your business profile and make changes when needed. If you have any questions about how this change affects you, reach out to us and we can help. 

What are the Benefits of Google Business Profile?

Your Google Business Profile is one of the best ways to shoot up Google search rankings. It provides potential customers with the valuable information they need to know about your practice such as hours, location, website, and reviews. Here are some additional benefits of Google Business Profile:

  • It makes your business seem more reputable
  • Your website will get more clicks
  • Your business will receive more visits
  • Customers are more likely to purchase your product or service

It’s important to note that customers are able to make changes to your profile. Therefore, it’s important to regularly check your profile to ensure the information is accurate.

We’re Ready to Help With Your SEO Needs

If you need help with your Google Business Profile, our team at Functional Medicine SEO is here to help. We offer Google Business Profile and other SEO services to functional medicine practices throughout the United States. Reach out today to find out how we can help you get the most out of your website.