When it comes to SEO for your functional medicine office, you may think it is too much to learn, overwhelming, complicated, or even tough to understand. The truth is SEO is easier than you could imagine, and with the right tools, you can easily be on top of it. We have compiled a list of the top FREE SEO tools that can help your office, and as always, the team at Functional Medicine SEO is always here to help with your strategy.
All of these tools we are mentioning are free, so you do not have to convince the big boss to spend more money or work it into the marketing budget for the month. You will not affect any of the business profit, and these are all safe to use and can improve your website rankings without the risk of Google algorithms punishing you.
With so many functional medicine offices today and the numbers growing, most of them use content marketing, and they are using WordPress for this. Yoast plugin makes it easier to check your content and create and publish content that is optimized for SEO. For each piece, you post Yoast makes sure you have a focus keyword and makes sure you are using that keyword throughout the piece.
Yoast can also make sure you are using correct alt-text on images, how many links you have included in your content, and if your keywords are placed correctly. Yoast is also capable of giving you a preview of what your page will look like when it comes up in search results and can allow you to make changes to headings.
One of the best tools on the market you can use for your functional medicine office is Google Analytics. This tool can track most of your website visitor data. Some of the features included are seeing what website they came from, what pages they view on your website, and even how long they are staying.
When it comes to your SEO, you need to know the amount of traffic your keywords are bringing in. You also need to see if they are not bringing in traffic. If you don’t know these numbers, you risk a considerable chance of putting together and using a strategy that will fail your office because you have no idea what is working and what is not. Having this paired with your SEO strategy simply makes sense.
You have most likely not heard of the Screaming Frog, but this is a powerful tool you can use to audit your functional medicine website SEO. This tool goes through all your images, links, code, and meta descriptions to give a complete and comprehensive SEO audit. The tool can also find broken links, check to see what you need to update, such as tags and keywords. Lastly, the app allows you to export your audit to a spreadsheet and keep it on file for quick access.
If you are trying to increase the website traffic to your website and stay competitive in the function medicine market, you know that SEO is necessary for your website. Using the tools we mentioned can help you with this process, all for no cost. If you need help using any of these tools, let our team know. We want to help with your SEO strategies. Please contact us for more information today!