Dr. Shel – 111% More Organic Website Clicks and 58% More Inquiries

This case study features our client, Dr. Shel, who is a board-certified OB/GYN in the Houston area who is devoting her time to aesthetics and wellness medicine. She’s the founder of Dr. Shel Wellness & Aesthetic Center and has owned her practice for 13 years. 


Dr. Shel came to us in August of 2019 looking for help with her organic traffic after her practice took a hit from a Google algorithm update in March of 2019. Many practitioners were hit hard during that time and she saw a decrease in traffic and inquiries. She knew that the hit in traffic was taking a toll on the number of patients coming into the practice. By partnering with us for search engine optimization, she hoped her organic traffic would increase and she’d see more patients book appointments. 

Scope of Work

For all of our functional medicine practitioners, we do ongoing keyword optimization for targeted terms that will reach their ideal patient. In addition to this, we also use these strategies to get results. 

  • Write and publish optimized pages targeting specific treatments and services in the local area
  • Google My Business optimization
  • Link building
  • Update trending blogs for greater reach
  • Monthly website scans for technical SEO issues

These are a handful of the strategies we’ve used to help them increase their organic search traffic. 


They were averaging around 3,500 keyword rankings on Google, but now they are at 9,300 keyword rankings. This is what has pushed their organic traffic to increase. 

Additional results from our SEO efforts: 

  • 111% more Google organic clicks
  • 101% more Google organic impressions
  • 58% more website inquiries

In Summary

Dr. Shel wanted to increase her website traffic and see more inquiries. In the past 9 months, we have been able to do both of those things. 

Want our SEO experts to potentially do the same thing for you? Contact us today so we can give you a free strategy session. We can’t wait to hear from you!


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