Do you have a clear call to action on your functional medicine website? Meaning, does a potential visitor immediately know what you want them to do when they land on your site? For example, maybe you want them to fill out a form for a free discovery call. If that’s the case, then you need an obvious button that points them in that direction. Whatever it is that you want your potential patients to do next, it should be clear.
Here are the steps we take to help our practitioners create a clear call to action on their website:
Do you want people to call you? Fill out a form? Take a quiz? It’s important to get clear on what sales process you want them to get plugged into. If you are an office that tends to put your phones on hold, then a call button may not be your best bet. It would be better for you to focus on getting people to fill out a contact form or schedule through your online scheduler.
If you are a practice that can work with patients outside of your immediate office area, you may consider offering a health quiz or survery. Once they fill out the survey, they are put into a sales process where someone in your office follows back up with them and they are put into a newsletter list.
Once you know what you want them to do when they get to your site, it is easy to create a call to action that will entice them to take the next step.
For some of our practitioners, we add a button in the menu that tells the potential patient to click there for a discovery call. Other practitioners use an announcement bar that slides down from the top of the site to catch their visitors’ eye. Also, we add a premium pop-up to our clients’ sites to advertise their discovery call or act as a contact form.
All of these are examples of a clear call to action. The key to a converting website is to make sure it is clear what you want your potential patient to do next and make it easy for them to do that. Then, once they reach out, don’t forget to follow up!
Once we create the button on the desktop version of the site, we check to see how it works on mobile. Some of the plugins and scripts we use have to be specifically coded for mobile. Once we see how it renders on the mobile version, we make changes so that it doesn’t look cluttered or overwhelming.
Creating a call to action that gets people to click or take the next step shouldn’t be intrusive. In fact, it can hurt the SEO on your website if you have a full screen take over for a newsletter sign-up. It’s best to have small pop-ups, buttons that stay sticky at the top of the site, or buttons that are visible at the top of the page.
If you have a call to action on your site and it isn’t getting clicks, but you are getting traffic, then it might be time to try something else. For example, we have added call buttons to our practitioners’ sites and they immediately started getting more calls. Or, we have added small contact form pop-ups and more people started filling out their forms.
If you have a call button and you aren’t getting many calls, then you can try a pop-up form. Maybe you need to try a different pop-up form.
If you would like for one of our SEO experts to look at your website, get in touch with us today. We’ll look at your site and give feedback on whether or not your call to action is clear. Fill out our free strategy session form and we’ll get back to you in about 24-48 hours.
We look forward to working with you!