Meeting the needs of your functional medicine patients can feel overwhelming enough without also managing your website. While keeping up with your website takes work, it’s an essential part of your practice. Attracting more patients with functional medicine SEO services can help you meet their needs. It can also boost your authority in your field.
Establish A Google Business Profile
Creating a Google Business Profile can help your functional medicine practice stand out among the search engines. This free service allows you to list your business information, services, client reviews, and more. When potential clients are searching for local health services, they can easily find your profile and learn more about your practice.
Prioritize Keyword Research
Keyword research is a critical part of SEO strategies for your practice. You can use keywords in your content and optimize them to drive more traffic to your website. The easiest way to start is to research keywords related to your services. A keyword research tool can save time and help you find words people search for online. Once you select a few keywords, you can include them in content pages on your website.
Create Valuable Blog Content
Once you establish content for your home and services pages, try creating blog content. Most people find blog content helpful when they’re searching for information on any topic. A functional medicine blog with valuable content can attract more patients for your practice.
You don’t have to create new content every day. Most people write new blog posts about 1 to 2 times per month. Use a keyword research tool to help you brainstorm topics related to your services. It’s a good idea to use keywords and phrases that relate to your services.
Boost Local SEO
As we mentioned earlier, creating a Google Business Profile can help boost your local SEO. There are also several other ways to boost your local presence and attract more patients. One way is to update your business profile. Even if your practice information doesn’t change, you can keep images, services, and reviews current.
Another way to attract local patients is to list your practice with local and online directories. This can improve your authority and your website’s SEO. When you list your practice, you can include a link back to your website. This increases your online visibility and connects you with more patients.
Build Backlinks to Your Website
Building backlinks is one of the best ways to increase your online authority. A backlink is an external link that connects to your website. You can begin by publishing quality content on your website and sharing it on podcasts and social media platforms. Then, as you establish your online authority, you can reach out to colleagues. Ask them if you can guest post for their websites. Networking online and collaborating on articles is an excellent way to build backlinks.
Let Us Help With SEO Services
Do you need advice on how to attract more patients for your practice? Let the team at Functional Medicine SEO use our expertise to help you manage your website. Contact us today for a free strategy session.