We’ll help your next patient find you
Who We Are
Functional Medicine SEO is a remote digital marketing agency that helps functional, integrative, and holistic healthcare practices across the United States improve their online visibility and connect with more prospective patients.
We specialize in search engine optimization, AI search optimization, content marketing, website design, local SEO, Google Business Profile optimization, and other digital marketing strategies designed specifically for healthcare practices.
Helping Healthcare Practices Get Found Online
Great practitioners should not have to struggle to reach the people searching for their services. Functional Medicine SEO helps practices improve their visibility across Google, Maps, AI search platforms, and the web so prospective patients have a better chance of finding the right provider for their needs.
Our focus is healthcare marketing, with particular experience working with functional medicine, integrative medicine, holistic health, and natural healthcare practices. That specialization allows us to build marketing strategies around the way these practices operate, the services they provide, and the questions prospective patients are actually asking.
Our History
Ryan Cote started his digital marketing business in 2011, initially working with companies across a variety of industries. In 2020, the business narrowed its focus to functional medicine and related healthcare practices.
That focus became Functional Medicine SEO, a digital marketing agency built around helping functional, integrative, and holistic healthcare practices improve their online visibility and reach more prospective patients.
Since making that transition, our work has become increasingly specialized around the marketing challenges healthcare practices face, from local search visibility and educational content to website strategy and the growing role of AI-powered search.
Who We Serve
Functional Medicine SEO works with healthcare practices throughout the United States. Our clients include functional medicine, integrative medicine, holistic health, natural healthcare, wellness, and related practices that want to strengthen their online presence and attract prospective patients.
Because our company operates remotely, we can work with practices throughout the country while keeping our services focused on the local markets, treatments, conditions, and patient questions that matter to each practice.
What We Do
Our digital marketing services are centered around helping healthcare practices become easier to find and easier to understand online.
- Search engine optimization: ongoing SEO, technical optimization, keyword research, local SEO, link building, and strategies designed to improve visibility in traditional search.
- AI search optimization: website structure, content, entity information, and authority-building strategies designed to make a practice easier for AI-powered search systems to understand, retrieve, and cite.
- Content marketing: educational website content, service pages, treatment pages, condition-focused content, and blog articles developed around the questions prospective patients search for.
- Website design and support: healthcare websites designed to be easy to use, mobile-friendly, search-friendly, and structured so visitors and search engines can clearly understand the practice.
- Local SEO and Google Business Profile optimization: strategies designed to strengthen a practice’s visibility in local search results and Google Maps.
- Google Ads: paid search campaigns for practices that want to supplement their organic search strategy with targeted advertising.
Our Mission
Our mission is simple: help more people find the healthcare practitioners who may be able to help them.
Functional and integrative healthcare practices often provide services that require more explanation than conventional medical services. Patients may be searching for a treatment, a health concern, a type of practitioner, or simply a better understanding of their options. Our role is to help practices make that expertise easier to discover online.
By improving the visibility and clarity of the practices we work with, we hope to help more prospective patients connect with healthcare professionals who are a good fit for what they are looking for.
About Ryan Cote
Ryan Cote is the founder of Functional Medicine SEO. He began his digital marketing business in 2011 and spent years working with companies across different industries before narrowing the company’s focus to functional medicine and related healthcare practices in 2020.
Today, Functional Medicine SEO combines that digital marketing experience with a specialized focus on the way functional, integrative, and holistic healthcare practices need to present themselves online.
Where We Work
Functional Medicine SEO is a remote company serving healthcare practices throughout the United States. We do not limit our services to one city or state.
Our remote structure allows us to work with practices in different markets while developing strategies around each client’s individual services, patient audience, competitive environment, and geographic service area.
Functional Medicine SEO Company Information
- Company: Functional Medicine SEO
- Founder: Ryan Cote
- Business established: 2011
- Specialized in functional medicine and healthcare marketing since: 2020
- Business model: Remote digital marketing agency
- Service area: United States
- Primary focus: SEO and digital marketing for functional, integrative, holistic, and related healthcare practices
- Website: functionalmedicineseo.com
- LinkedIn: Functional Medicine SEO on LinkedIn
- Wikidata: Functional Medicine SEO (Q140968980)

