No matter how long you’ve had your functional medicine practice, optimizing your website is essential for growth. To help you make your practice rank higher in the search engines, we’ve put together some essential ways to optimize SEO for your website.
Understanding the basics of SEO
Whether you’ve practiced functional medicine for years, or your practice is brand new, understanding the basics of search engine optimization (SEO) can seem overwhelming. Don’t worry because in the article, we’ll break down the basics and offer strategies to boost your online rankings.
SEO involves taking a website or certain pieces of content and helping it rank higher with Google. For example, when someone looking for help with functional medicine searches, “help with digestion,” or “functional medicine near me,” you want them to see your practice appear first in the results. You can help your practice appear first with a few on-page and off-page techniques, which we will cover in a minute.
On-page optimization for functional medicine practices
Now that we know the basis of SEO, let’s explore some specific ways to use it. On-page optimization is a great place to start. Did you know that almost 100% of search traffic directs users to the first page that appears in the results? This means having a strategy for optimization is crucial. There are several ways you do this.
Creating user-friendly content that means the readers’ needs, using internal links on your pages, and using an attractive website design can help. These are just a few of the many ways to optimize the pages on your website.
Off-page optimization for functional medicine practices
SEO has a strategy that extends far beyond what you do on your website. How you optimize your practice off-page is just as important. Off-page optimization strategies can increase your local and online presence and establish your authority as a functional medicine practice.
Search engine algorithms include your entire online presence to boost your rankings and drive traffic. So you want to use a variety of off-page optimization techniques like backlinking to websites, social media influence, and guest posting.
Technical SEO for functional medicine practices
What exactly is technical SEO? This refers to everything Google does with your website while you’re working on it and when you’re not. Google “crawls” your website and looks for ways to optimize it for you by checking page and content performance.
Technical SEO improves your online visibility, website performance, and mobile-friendliness. If you have broken links or slow pages, tools like Google Search Console will find them for you.
Local SEO for functional medicine practices
As a functional medicine practice, you control your website content, and local SEO is one of the best techniques for on-page optimization. Here you can highlight specific services for products that people search for online.
Another way to boost on-page optimization is to establish your authority as a local practice. Creating a Google Business Profile can help connect with local customers as you register your business information. This helps others find your exact location, hours, services, and more.
Measuring and tracking SEO success for functional medicine practices
As we mentioned earlier, there are several tools to help you measure and track SEO success. Tools like Google Search Console or Google Analytics. This is important because high-quality content on your website will keep people coming back. Measuring returning visitors, page clicks, and bounce rates can help you better optimize your pages and your content to increase engagement on your website.
Need Help With SEO?
The team at Functional Medicine SEO specializes in a wide range of optimization strategies. Let us help boost your presence on and off your website while you take care of your patients. Contact us today for a strategy session on how our services can benefit your practice.