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5 Reasons Your Functional Medicine Site Needs Content Marketing




Functional medicine doctors are extremely busy between the daily operations of the office and treating patients. With everything going on in your clinic, it’s easy to wonder if content marketing is important enough to invest in, whether it is time or money? Yes, because you have the expert knowledge to treat and diagnose patients, but potential patients do not. However, because of time constraints, so many practitioners do not publish new content on their site near enough. That’s why Functional Medicine SEO helps holistic healthcare practitioners with their ongoing content.

Here are the biggest reasons why your website needs content marketing.

1. Advertising Your Practice

Creating content is a simple, yet effective strategy for advertising. If your website is full of old or outdated information, this can be a turnoff for the reader. They might end up thinking your practice is closed. When you constantly have fresh new content, the more visible it becomes online. This generates more traffic to your site.

When potential patients read your content, they may come back looking for different advice or information. This is why it is important that you update, update, update. It is a proven fact that websites with stale content are rarely revisited.

2. Demonstrates Your Expertise

Patients may be looking up specific information about a unique ailment or injury. If what they are looking up lines with your field of expertise, you have a perfect opportunity to show it through your website content. Writing relevant, and valuable information for your visitors allows them to see your expertise. There is no better way to educate them, and show them that you care about their health/well-being.

Your content is also the best way to address individuals seeking advice. Without spending time or money, if a visitor looks at your content and experiences health improvement as a result, they may suggest you to friends and family. For more complex issues it is also a great chance to encourage them to contact/visit your practice. You have a great chance to establish positive patient relationships.

3. Gives People a Reason to Come Back

Frequent content marketing increases organic traffic to your website. The more people that read content relevant to them, they will come back for more. Customers notice topics that relate to their needs and will come back for more advice. You become even more of an authority and this means more patients.

4. Establishes Website Authority

You know the research and information about your specialty, and content marketing for your website gives you a chance to demonstrate it. You can present information in a variety of different formats including white papers, infographics, case studies, how-to guides, and blog posts. This information will boost search engine optimization. You are showing your practice is authoritative in your field.

Your content is also the best way to address individuals seeking advice. Without spending time or money, if a visitor looks at your content and experiences health improvement as a result, they may suggest you to friends and family. For more complex issues it is also a great chance to encourage them to contact/visit your practice. You have a great chance to establish positive patient relationships.

5. Content Marketing = More effective SEO

With a variety of different types of information comes the opportunity to introduce keywords that are relevant to what your website visitors are looking for. The more content you have, the bigger the audience you can attract, the more traffic your website receives. It is easy to see how your functional medicine practice can benefit from there.

Let Functional Medicine SEO Work For You!

An effective advertising strategy will make potential patients aware of your practice and specialties. Using your website and providing valuable content information will attract the attention of people needing your help.

You are the expert in your field, and your dedicated passion to treat patients is what makes us proud to work for customers like you. We want to make sure your practice is reaching the most people possible, and our experts in SEO can achieve that for you. Contact the team at Functional Medicine SEO today! We’ll be happy to have a free strategy session with you to talk about your goals.