One of the best ways to educate your existing patients and potential patients is to post blogs on your website. The biggest issue for many practitioners is that they are not sure what to write about.
What’s most important when it comes to blogging is that you focus on how in-depth you can go in the content you write. Highly educational pieces of content that answer patient’s questions take time. This means you may only be able to publish a new blog once a month or every two months.
If you want to start blogging but aren’t sure what to write about, here are some ideas of what you can post on your practice website.
As a functional medicine practitioner, you undoubtedly have people come into your office that think it’s normal to experience the things they are going through. They’ve been told by other doctors that there’s not much that can be done to relieve what they are dealing with. These are great topics to address in your blog because it will educate someone that is trying to find answers they are not getting when they meet with their doctor.
Make a note of the questions you are asked while you are consulting with a patient and answer those questions in blog form. The questions you answer can be things you talk about during exams or things your staff gets asked. Even if the question requires more of a conversation than a blog can answer, do the best you can to give them the information they need to decide if they want to schedule with you.
Another reason to answer questions on your blog, aside from the SEO factor, is that you can send blog posts to potential patients that reach out. If they are asking you a question that you’ve written an answer to, you or your staff can send the blog post to them. Also, you can send out these questions in newsletters to stir up curiosity from existing patients.
Write real information about the conditions and symptoms you treat in your office. It’s good to use the scientific terms in your blogs as long explain them so the reader can understand. Using the scientific terms is important because Google would expect you to use those terms in your content. However, using terms without breaking them down in your blog will make it harder for you to convert a person that is early on in their health journey.
Don’t feel like you have to avoid writing about complex topics and site research or other sources. Typically speaking, our functional and integrative medical offices want to attract patients that are looking for answers and willing to put in the work to get better. When you write blogs that address the health concerns they are dealing with from your experience and education, your blogs will bring you leads from the kind of patients you want to work with.
Did you write a blog but aren’t sure how to upload it to your website? Maybe you have uploaded your blogs but they don’t seem to be doing anything for you. If so, reach out to us and we’ll be happy to work with you on publishing your blog posts and optimizing them through our SEO strategy so they can start returning for you. Contact the team at Functional Medicine SEO now and we’ll get back to you as soon as we can.