Unless you’re an SEO expert – and let’s be real, who’s really an expert? – navigating your website’s SEO can feel impossible. With so many different strategies, how are you supposed to know which are effective and which are outdated? Well, you can look at the strategies that have a proven track record, such as on-page keyword optimization. Today, our team at Functional Medicine SEO will go over how your functional medicine practice can benefit from on-page keyword optimization.
In order to properly utilize on-page keyword optimization, you need ongoing content on your website. This can help in several different ways. First and foremost, the more content on your channel, the more opportunities you have to add keywords to your website. The right keywords can help your website rank higher in searches.
Ongoing content also lets Google and other search engines know that your website is constantly producing relevant content. This makes your website a source of authority in the eyes of search engines. Because of this, your website will rank higher in searches because Google believes its users will benefit from finding the information you’re publishing.
One of the benefits of SEO is that it increases organic traffic. While it may seem easy to pay a lot of money for Google Ads to place your website at the top of searches, this method can be very inefficient. Research shows that Google users often skip right past the promoted websites, opting for the more organic websites.
By optimizing your website’s on-page keyword optimization, you can improve your website’s standing on Google searches. This improves your organic traffic. Research shows that organic traffic is more likely to produce paying customers. Not only will you see more paying customers, but you will see more long-term customers.
This benefit ties into the ongoing content we mentioned earlier in the article. By focusing on keyword optimization and building content that utilizes keyword optimization, you can build your brand awareness. While brand awareness can help with your search engine standing, it mainly helps people better understand what it is that your business offers.
This is part of the reason why websites that focus on on-page keyword optimization see a higher CTR than websites that don’t. If a potential customer knows exactly what it is that your business offers, they’re more likely to purchase your product or your services. Internet users have a very small attention span, so if they have to dig to find more information regarding your business, chances are, they’re clicking the back button to learn more about your competitors.
If your functional medicine practice is in need of search engine optimization, our team here at Functional Medicine SEO is here to help. We offer a wide range of SEO services, including on-page keyword optimization. If you are interested in our services or have questions about the services we offer, reach out to us today, and we can help!