SEO is an acronym that might lead you to focus more on search engines and less on the people that make up your website’s traffic. It is the quality and quantity of this traffic that, in addition to search engine optimization, boosts your brand exposure and creates opportunities for prospects to become potential clients and customers. And with help from marketing experts such as Functional Medicine SEO, you can begin positioning yourself as a trustworthy and authoritative expert in your field which will aid in building lasting relationships with clients and prospects, as well as spread brand awareness.
Content is king which means it is vital for your HTML text to be keyword-loaded to ensure that it gains greater visibility in search engines. Search engine spiders will not give your content the weight it needs to step into the coveted top tiers of a search index if it cannot compete with the quality of what the competitor sites are presenting. Flash animation and images can be a problem for the spider because it will not inherently know what it is being presented with. Additionally, multiple frames present on a site can be difficult for a spider to locate which is why the spider will typically index on frame before leaving the site.
So how is code helpful for SEO? Code is helpful for SEO because it helps search engines understand the structure of a website and the content within it. This allows search engines to index pages more quickly and accurately, which leads to better rankings in search results. For example, HTML tags are used to define headings, titles, and other structure elements on a page, which helps search engines understand the main content and context of a page.
Additionally, code can be used to add meta tags to a website, which helps search engines to more accurately understand the content of a page, as well as its relevance to particular topics and keywords. This can help search engines to better match pages to relevant queries and improve rankings. Furthermore, code can be used to create sitemaps, which are XML files that help search engines to crawl and index websites more efficiently.
Lastly, SEO helps to improve your credibility by increasing your visibility and ranking on search engines. When your website appears higher in search engine results, users are more likely to trust it and view it as a credible source of information. For example, many users are more likely to click on the first few results of a search query, as they view these as being the most reliable sources.
Ready to turn the 3 C’s of SEO into customer conversion? Contact Functional Medicine SEO today for your free SEO consultation! Take the leap and learn how to make your business’s online presence strong and not only attract but convert organic traffic. Our team specializes in SEO and are confident we can help you achieve the 3 C’s of SEO.